Every once in a while it is these passions and interests that brings one of our colleagues into the spotlight. We are so proud of Account Executive Lisa Sepulveda for being recognized as the Hispanic Public Relations Association member of the month!
Lisa was spotlighted in the monthly newsletter alongside Yadhira De Leon of the Autry National Center. In celebration we wanted to share a short interview about her role and the part of being a bilingual PR professional that excites her most:
What do you enjoy about PR in your line of work?
As a bilingual PR professional, I believe the public relations industry continues to evolve and foster remarkable opportunities within the Hispanic market. Ranging from consumer to non-profit to retail, I have assisted in the development and implementation of several multicultural campaigns. My current role at DeVries focuses on brand communications, social media engagement, product launches and consumer relations. It’s very exciting to connect with influential leaders of the Hispanic community through my work. Most importantly, I am proud to contribute to the next generation of Latina influencers.
What is something not many people know about you?
I am 26 years old, first generation Colombian-American and graduated from Loyola College in Maryland. Plus I’m a world traveler – including Brazil, Chile, Finland, Italy, Spain, Greece and Australia.
What is the best advice you have ever received in your professional career?
I have been fortunate to come across wonderful mentors who always encouraged me to never give up and stay focused. My parents have also served as strong role models and instilled in me a tremendous work ethic. Both have given me a great deal of confidence and helped me grow into a successful individual.
What advice can you provide to incoming generation of Hispanic PR professionals?
Get involved! It’s crucial for the next wave of Hispanic PR professionals to join forces and empower the Latino community. Our industry today offers a great number of valuable resources that can help jumpstart your career. I strongly urge the incoming generation to take advantage of such wonderful opportunities. HPRA is a great example – after all, it’s how I got here today.