Earlier this fall I sat down for a chat with the prolific and always engaging Sarah Evans of Sevans Strategy, a PR and social media consultancy she runs in Chicago. Also known as @PRSarahEvans, she is one of the most influential PR voices on Twitter (so much so that Vanity Fair named her one of “America’s Tweethearts” earlier this year.) Sarah is also the founder of JournChat, a popular online meet-up among journalists, PR practitioners and students that takes place on Twitter every Monday night at 8 PM EST.
I was interested to hear from Sarah what she’s learned from moderating JournChat for two years — what we discussed was so juicy it couldn’t be contained in just one podcast. So here’s Part 1 of my 2-part chat with one of the smartest PR pros I know. Check back next week for the second part and by the way — Happy Holidays to one and all!