Our Philosophy

Dedication. In Every Sense of The Word.

Many PR professionals consider the ability to focus on just a few substantial client relationships to be a kind of gold standard – highly desirable but difficult to achieve. It is common in our industry to get caught up in the never-ending pursuit of new business, or project work that creates churn for the staff. We’ve created guiding principles designed to keep us out of this treadmill and focused on what matters most: our clients and their business needs.

1. Dedicated Teams
   With a relatively short client list, we’re able to keep our account staff focused on only one or two clients at any given time. This allows them to be as immersed in a client’s business as the client themselves.
2. Dedicated Senior Leadership
   Every account at DeVries is run by a Senior Vice President or Managing Director, providing leadership as well as direct participation in client business.
3. Dedicated to Building Long Term Relationships We are proud that many of our client relationships and brand assignments have spanned decades, something we attribute to our ongoing commitment to dedication and cultivating fewer, more substantial partnerships. We immerse ourselves completely into the ethos of a brand and company culture, bringing both head and heart to the work we do on our clients’ behalf.
4. Dedicated to Consumer PR
   We are also dedicated to focusing on consumer brand communications for a diverse roster of blue-chip consumer brands that enhance consumers’ lives: doing whatever it takes to inspire positive brand connections, conversations and cultural relevance. Deep influencer relationships, powerful word of mouth, strategic unity & amplification of marketing and message – these practices have always been a part of our DNA. Our expertise is focused on Beauty; Fashion and Retail; Health and Wellness; Food and Beverage; Wine & Spirits; Lifestyle and Home.
5. Dedicated to Diversity
   We aspire to be among the most inclusive consumer public relations agencies in the nation and we believe that diversity and inclusion contribute to the growth and success of our business, our people, our clients and our community. We have zero tolerance for behaviors which conflict with diversity and inclusion values. It is our mission to recruit, hire, develop and promote the best talent that reflects the labor market in which we do business; provide an open and inclusive work environment where each person has the opportunity to contribute and grow to his/her maximum potential while enriching our creativity and innovation; and develop a deep and enduring understanding of a diverse consumer base in order to deliver the most effective programming to our clients.