DeVries launched a comprehensive consumer public relations campaign for Tupperware in 1998 to contemporize the American icon. Today the aggressive media outreach program achieves over 400 national and local media stories per month focusing on the company’s stylish and innovative cookware and storage products, endorsements from NYC’s top chefs, the flexible and lucrative Tupperware career opportunity through real-life testimonials and the new Taste of Tupperware Party. Result? Target consumers are buzzing about Tupperware like never before in this beloved brand’s long history!

For more information please visit: www.tupperware.com