In seizing the morning across the Northeast, Tropicana came to DeVries for support on a regional public relations campaign designed to remind morning people of the undisputed nutritional and taste benefits of starting the day with Tropicana Pure Premium. As part of the aggressive media outreach, hundreds of local media experienced a Tropicana morning, breakfast included, creating buzz for the brand in key consumer markets. DeVries is also supporting the 2006 launch of Tropicana FruitWise. With a nationwide media outreach program intended to generate consumer awareness by going “where other fruit can’t,” the brand will truly become a lunch box staple.

For more information please visit: www.tropicana.com