When ThermaCare, P&G’s breakthrough heat wraps for chronic muscle and joint pain, needed a little extra heat in the media, the brand turned to DeVries. Our two-track approach uses science-based communications to increase public awareness of “heat responsive pain”, while bringing exciting and upbeat lifestyle messaging to help consumer media educate the public on this revolutionary pain treatment. Result? National and local media yielding hundreds of millions of consumer media impressions, and a brand that both looks and feels hot hot hot!

For more information please visit: www.thermacare.com