For Pantene, a client since 1990, DeVries assumes responsibility for all consumer and trade media and the brand’s extensive event marketing programs. From partnerships with the American Cancer Society to promotion of high-profile music industry events, every aspect of Pantene’s brand character is brought to vibrant, credible life on national and local platforms every day. Each year for the past five years, DeVries has generated one billion consumer media impressions for Pantene through high quality coverage in national women’s magazines, national and local newspapers and on television and radio.

For more information please visit: www.pantene.com