For Olay, a 15-year client, DeVries has helped shape the brand’s beauty image as the #1 mass skincare brand. The agency plays a counseling role on upstream product innovation and engineered multi-faceted national and local publicity programs for Olay’s facial moisturizers, cleansers and body care products. Spectacular editorial launch events are supported with regular strategic media and consumer communications to keep Olay’s distinctive and differentiating image the talk of beauty editors and beauty consumers alike. Annual consumer media impressions for Olay exceed one billion.

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