Public relations plays an important role in helping the Noxzema brand stay fresh and relevant for both consumer and beauty media. Each year, DeVries executes multiple new product and line extension programs for the brand, plus we generate ongoing coverage with creative deliveries and lifestyle media relations. As the brand revisits its famous “Noxzema Girl” advertising of the 1970’s, DeVries is implementing support programs to increase the brand’s relevance with today’s consumer. The result is a vibrant and consistent presence for Noxzema in all target media, especially women’s magazines, as the venerable brand continues to engage new generations of users.

For more information please visit: www.noxzema.com