From the launch of breakthrough products like Crest Whitestrips, SpinBrush and Rejuvenating Effects to the roll-out of Crest Healthy Smiles 2010, a national public service campaign, DeVries has generated more than three billion impressions for the Crest brand since 2001. By repositioning Crest as a brand that embraces the worlds of oral health, beauty and popular culture, consistent programming brings vitality and relevance to Crest’s marketing communications. The fact that Crest Night Effects was found, by independent research, to be the second most memorable product launch of 2003 (after the new $20 bill) speaks to the effectiveness of our buzz-building coverage everywhere from national morning shows and fashion magazines to local newspapers and television stations.

For more information please visit: www.crest.com