June 15th, 2010 | Posted By DeVries Archive
The P&G Fabric Care team invited 18 influential mom bloggers out to Cincinnati for an event at Procter & Gamble headquarters, called “Fabric Care University.” This event gave influencers a behind-the-scenes look at the science that goes into making Tide and Downy leaders in the laundry category.
The event kicked off on Monday afternoon with a trip to the P&G archives, where the bloggers were taken on an exclusive tour to learn about the history of the company and see fascinating artifacts such as old Tide bottles and even a lock of John Wayne’s hair! After the tour, everyone was invited to the Weston Art Gallery for an exciting night of style and innovation hosted by Tide spokesperson Tim Gunn!
Although the bloggers knew in advance that they would be receiving the opportunity to spend the night socializing with Tim, they were surprised with a Project Runway-esque activity in which they had to split up into groups and turn a plain white t-shirt into a runway-ready piece! Everyone had a fantastic time using their creativity to come up with a design that would impress Tim, but in the end only one group won the title of “Most Innovative.” Katie from Domestic Debacle, Daniel from Consumer Queen, Lori from Tip Junkie, and Nirasha from Mommy Niri took home coveted the prize. As this challenge concluded, Tim invited the bloggers to an intimate cocktail reception perfect for relationship building with Brand, ER and DVPR.
While Monday night’s activities provided the opportunity to have a good time and form new friendships, Tuesday was where the learning at Fabric Care University really began. The bloggers spent the day at P&G’s Ivorydale Technical Center’s Millennium Building, where attendees participated in R&D led classes, demonstrations, and lab tours all designed to educate the influencer about the best in class science behind Tide & Downy. In addition, influencers were given a “first look” at the new Tide and Downy products that would hit shelves in July.
January 8th, 2008 | Posted By DeVries Archive
The Vicks Comfort CAREvan rolled into the Washington D.C. Downtown Holiday Market on Saturday, December 22nd for its final stop to deliver soothing and comforting care to the nation’s capitol right before the holiday rush. The CAREvan attracted nearly 500 visitors, distributed 6,000 product samples, more than 135 portraits were taken and 11 Caring Tributes were recorded.
Kimberly Muscara, Personal Healthcare, DeVries Public Relations
December 20th, 2007 | Posted By DeVries Archive
The Vicks Comfort CAREvan hit the Rocky Mountains this past weekend to deliver soothing, comforting care to the Denver area. Despite the unseasonably bone chilling weather conditions (it was 10 degrees!), consumers bundled up and strapped on their snow boots in order to stop by the Thorton Winterfest. The CAREvan exceeded expectations in Thorton and attracted more than 5,500 visitors, 13,900 product samples were distributed, close to 400 portraits were taken and approximately 40 stories were recorded. Amazing!
Check-in next week to catch-up with the CAREvan’s visit to DC.
Kristy Parker, Account Executive, Vicks Team
December 13th, 2007 | Posted By DeVries Archive
The Vicks Comfort CAREvan headed out west last Friday to deliver soothing, comforting care to the Phoenix area, at a time when they needed it most – when it was raining, windy and temperatures were dropping into the 40’s and 50’s. The CAREvan stopped at Peoria’s Oldtown Holiday Festival where it attracted more than 600 visitors, 11,100 product samples were distributed, 57 portraits were taken and nearly 15 Caring Tributes were recorded.
Check-in next week to catch-up with the CAREvan’s visit to Denver.
Alyssa Sanders, Account Supervisor, Vicks Team
December 4th, 2007 | Posted By DeVries Archive
This past weekend, the Vicks Comfort CAREvan headed south to Atlanta, where it was warmly welcomed! The weekend kicked-off with a retail stop at Krogers and ended with a stop at Atlanta’s Centennial Olympic Park. The CAREvan attracted more than 1,300 visitors, 12,500 product samples were distributed, 185 portraits were taken and nearly 30 Caring Tribute were recorded.
Check-in next week to catch-up with the CAREvan’s visit to Phoenix.
Jenna Fromm, Personal Healthcare, DeVries Public Relations
November 27th, 2007 | Posted By DeVries Archive
Hitting the half-way point on the tour, the Vicks Comfort CAREvan rolled into Indianapolis this past weekend and was a great success! Kicking off at the Circle of Lights holiday festival on Friday night, where a line formed before we even opened, the CAREvan hosted more than 1,200 visitors, 18,000product samples were distributed, 140 family portraits were taken and nearly 30 Caring Tributes were recorded.
Local FOX TV interviewed our local pharmacist spokesperson, Winnie Landis, who was also on hand throughout the day to answer consumer’s questions about Vicks products and how to treat cold, cough and flu symptoms. The FOX segment aired on FOX 59 WXIN at 10pm (Saturday, 11/24).
Check-in next week to catch-up with the CAREvan’s visit to Atlanta.
Matt Moore, Personal Healthcare, DeVries Public Relations
November 26th, 2007 | Posted By DeVries Archive
This past weekend, November 15 to 18, the Vicks Comfort CAREvan provided soothing, comforting care and warmth to people in the Cincinnati area (we had somesnow and windy conditions on our first day). We started out at BIGGS, in Mason, and rounded-out the tour stop with a three-day visit to the Christmas at Olde Springboro Village festival; where visitors were treated to free hot chocolate, chair massages, family portraits, and the opportunity to record a Caring Tribute for a chance to win the ultimate comfort getaway.
In all, more than 3,000 people visited the CAREvan and more than 11,000 product samples were distributed.
Next stop: Indianapolis. Check-in next week to see photos and to get details of the CAREvan’s visit to Indianapolis.
Matt Moore, Personal Healthcare, DeVries Public Relations
November 15th, 2007 | Posted By DeVries Archive
On Saturday, November 10, DeVries officially kicked off the Vicks Comfort CAREvan – a multi-city mobile experiential tour designed to provide soothing, comforting care to families across America, just in time for cough, cold and flu season. Upon entering the CAREvan, consumers are invited to relax in a soothing message chair, have a cup of warm hot chocolate, pose for a free family portrait and record a story of comfort and care for a chance to win the ultimate comfort getaway. Free sample packs of select Vicks products were distributed and a leading pharmacist was on-site to educate consumers about the full line-up of Vicks products.
More than 5,000 people passed through the CAREvan and over 15,000 product samples were distributed in New York City alone! The tour is now on its way to Cincinnati, and then to Indianapolis, Atlanta, Phoenix, Denver and Washington DC, where it will visit retail establishments and family-friendly locations. For a complete tour line-up, or to enter the contest – please visit www.vicks.com.
In the meantime, check back every week – team members who are traveling with the Vicks Comfort CAREvan will be providing photos and stories from the road, showing how Vicks is providing comfort and care all across America.
Craig Alperowitz, Senior Vice President, Personal Healthcare, DeVries Public Relations