Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our Senior Account Executive Jessie duPont and myself.
In the past year the ability to add QR codes into your advertisments and events has become a really popular tactic. Brands began adding QR codes to advertisements, event sponsorships and more. This week Mashable published an article giving tips and ideas for successful ways you can use QR codes in your marketing.
Every week we see new and innovative ways that brands are using social media. This week Starbucks announced a program in which consumers can rally to have the popular Pumpkin Spice latte come to their city first. The creative community in New York came together to launch a project that will bring the stories of everyday New Yorkers to life.
Last year a few brands began using the popular blogging platform Tumblr as a way to share information with consumers. There was a ton of buzz around successful ways that brands were using Tumblr and this year even more brands have joined the bandwagon. Mashable published an article this week showcasing Tumblr Marketing and how you can know when your brand is ready for their own blog.
Events have always been a big part of the PR world. Whether you are hosting a press event, sponsoring a conference, or inviting people to a tweet-up, organizing events is part of the job. Luckily, we have been able to streamline the event organizing process by leveraging many of the digital tools created for event planning. This week Bing launched a new tool that will help you invite people, organize RSVP lists and make your event flow even smoother.
If you are around the city this weekend and looking for a family friendly event join one of our clients over at Summer Streets and say hello!