Much has been said about the benefits of bringing a client to a major blogger conference and why (when done well) conference sponsorships can be an effective brand-and business-building tactic. The DVPR team was on the ground at this year’s BlogHer conference, helping coordinate our P&G client’s sponsorship of the event and their “Home Away from Home” expo experience. Here are some of our team’s impressions:
Jennifer Weldon, Senior Account Supervisor: “I was surprised how BlogHer was like an estrogen-infused CES. The same excitement for cutting-edge products and expert opinions exists, but with a woman’s touch.”
Stephanie Ofreneo, Account Supervisor: “I can say that a large number of attendees said that not only was it great to get products to try out, but they thought it was fun and interactive – participating in art activities with Bounty in the P&G House Kitchen, checking out the PUR GiveHealth station separating dirty particles from the water, getting a makeover with makeup artists in the Vanity Area with CoverGirl and Pantene, even playing with the dogs at the IAMS section in the Living Room.”
Jessica Greco, Account Coordinator: “As a BlogHer newbie, I was excited (and more than curious) to see what it was like. After hearing stories from all different groups of people- including PR people, bloggers, and media- I wasn’t sure what to expect. I ended up having the best time! I met so many fantastic people, both on the Expo floor and in our brand dinners. In fact, I had so much fun working in the Downy Bedroom on Friday that I managed to find a way back in on Saturday. I already can’t wait for next year in San Diego.”
For more on BlogHer 2010, check out this behind-the-scenes look at the P&G Home Away from Home from our friend and blogger colleague Danielle Smith.
Cassie Boorn is the Social Media Coordinator for DeVries Public Relations. You can also find her writing on her personal blog.
to the community in a big way! Last year, the Downy team launched the 
uperstar and apparel designer Venus Williams for the launch of its new sports detergent, Tide plus Febreze Freshness Sport. The event was held on the tennis and basketball courts and the adjoining mega suites at the new W South Beach overlooking picturesque South Beach. Venus and Tide played host to a star-studded crowd of celebrities and professional athletes including: Jamie Foxx, Kellan Lutz, Kelly Rowland, Serena Williams, Terrell Owens, Charles Oakley, Katie Cassidy, Dave Annable (Brothers & Sisters), Lance Bass, Wilmer Valderrama, NeNe Leakes (Real Housewives of Atlanta), a brief appearance by Alex Rodriguez and more than twenty NFL Pro-Bowlers. The crowd listened to DJ sets from Solange Knowles, Pete Wentz and DJ Irie, while they 
enjoyed cocktails and hors d’oeuvres and tested their sports skills in on-court games benefiting The Miami Dolphins Foundation. The event culminated with Venus debuting a first-look at her TV ad campaign for Tide plus Febreze Freshness Sport.
Drive. The pop-up experience featured an “everyday runway” where consumers were encouraged to show off their personal style on the catwalk, a t-shirt design station, a technology demo of Tide’s iPhone app, Stain Brain 
