It’s been a busy year for the PUR Water team – but even more so
for the climbers that were involved in SUMMIT ON THE SUMMIT: Kilimanjaro (SOTSK). After six grueling days filled with blizzards, sleet and altitude sickness, the climbers reached their goal – the 19,340 foot summit of Mt. Kilimanjaro!
Why would they climb Africa’s tallest mountain? To raise awareness about the need for clean drinking water, as well as funds for the Children’s Safe Drinking Water (CSDW) Program and other clean water efforts.
Since 2004, PUR Water Filtration and the CSDW Program have worked together to ensure that people around the world have clean water to drink – in the U.S. with PUR Water Filtration Systems and in developing countries with PUR water cleaning technology. As a result, PUR was invited to team up with SUMMIT for the Kilimanjaro climb. 
So why care about water? 4,000 children die every day from disease and illness related to unsafe drinking water. But thankfully with passionate support from organizations and individuals around the world, much is being done to help. The world has shown an outpouring of support for PUR and SUMMIT’s clean water efforts. PUR’s Facebook Page has jumped to almost 51,000 fans and celebrities such as Larry King, Justin Timberlake, Ashton Kutcher, Russell Simmons, Samantha Ronson and more have tweeted messages to the climbers who include:
• Kenna – Grammy-nominated musician and creator of SUMMIT ON THE SUMMIT: Kilimanjaro
• Jessica Biel – Actor (upcoming films Valentine’s Day and The A-Team)
• Emile Hirsch – Actor (Into the Wild, Milk)
• Dr. Greg Allgood – Director of the CSDW Program
• Isabel Lucas – Actor (Transformers 2)
• Alexandra Cousteau – National Geographic Emerging Explorer
• Kick Kennedy – Environmental activist and granddaughter of Robert F. Kennedy
Although the climb itself might be over, the fight for clean water has just begun! Queen Latifah announced the PUR/CSDW partnership with SOTSK at the People’s Choice Awards, and is spreading the word even further with appearances on the Today Show and Late Night with Jimmy Fallon.
You too can help support the cause and learn more by becoming a Fan of PUR on Facebook . For every one new fan, PUR will donate 10 liters of water to CSDW. And you’ll get first-hand scoop with pics, video and more!
On Wednesday, June 23, the Sam Adams team launched the Boston Lager Cut, an all-new cut of beef designed to be the perfect pairing for Sam Adams’ flagship beer, Boston Lager. The Sam Adams brewers partnered with artisanal meat producer Jake Dickson to develop the cut, and Jake invited the media to his Chelsea Market shop along with Sam Adams brewer Grant Wood to kick it off. The two instructed everyone on the cut selection, pairing and preparation in anticipation of summer grilling and fall entertaining coverage in the coming months.
