Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by Senior Account Executive Jessie DuPont and myself.
If you are spending anytime at all on Twitter you should know that this week was the annual SXSW conference in Austin Texas. Following this conference are posts laying out the hottest trends this year inspired by what they saw at SXSW. Mashable brought together a great collection of trends that will be important to every marketer in the coming year.
Our own Executive Vice President Rebecca Dickson had the chance to speak on a panel at SXSW. The panel, “Branded Documentary: A Case Study, Concept to Cannes,” was a discussion about how to develop and leverage documentary films as a means to spark consumer engagement and business results for brands and was attended by a mix of filmmakers, content creators and marketers. Rebecca joined the film’s producer, a Downy Assistant Brand Manager and a digital media expert and moderator, Lisa Pearson (a DVPR alumna) on the panel; the Downy Touch of Comfort short film was utilized as a case study.
One of the most talked about new services that debuted at SXSW was this new focus on mobile gaming, specifically scavenger hunts. Brands are already jumping on this trend and finding ways to apply it to their marketing tactics. Neiman Marcus partnered with mobile app scvngr to create an in-store scavenger hunt.
The hardest part of attending large conferences such as SXSW is keeping track of your contacts and new people you meet. There isn’t much time for taking your business cards and organizing them in an effective way so that you can follow up later. This year a new application was released that made trading information and organizing contacts nearly seamless. Hashable allows you to meet new people and keep track of their social networks in a simple one step move.
We have seen online video content grow in popularity over the past few years. With the ability to watch online video on computers, smart phones, and tablet devices the act of consuming video content is nearly seamless and can be a powerful tool for brands. As we saw with Smart Waters viral video tactic their short YouTube film garnered over 7 million views. Tech Crunch released an interesting article sharing some statistics about online video watching habits. Also, Fast Company brought together a list of the 10 most innovative video companies.
The DeVries Career Reboot Competition will be ending this Sunday. Make sure and submit your career story and resume for a chance to win a trip to New York and a day in the DeVries office learning from top executives! Also, follow #DVPRreboot on Twitter for career articles, advice and tips!