I Love My Job.

May 25th, 2011 | Posted By Cassie Boorn

When you enter the workforce straight out of college you are looking for a job with a few basic attributes to jump start your career in a successful way. These basic attributes include finding a job that you enjoy, working with smart dedicated colleagues and feeling supported during your career journey. I instantly found all of these things at DeVries and jumped on board as their social media coordinator.

But then I got a pleasant surprise.

The enjoyment I found at DeVries goes beyond working with great people and being supported from all levels of management. They work hard to make each person in the agency feel like they are part of a family. There are a number of flexible work schedules and options available to accommodate life circumstances. Summertime weather is celebrated by closing early every Friday. Between manicure Mondays, yoga Wednesdays and summer service days in which we take a day off to work with the community – DeVries is dedicated to being a great place to work.

I was not surprised at all when I heard last week that we made the Holmes Report Top 30 North American agencies to work for list.

In the two years that I have been at DeVries they have proved time and time again to be dedicated to Diversity and Inclusion, to be proactive in giving to the community and to be supportive of their staff.

Congrats!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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DVPR Wins Gold Sabre for Cause-Marketing Campaign

May 23rd, 2011 | Posted By Jillian Kwolek

Last week, I had the honor of attending the 2010 North American SABRE Awards in New York City on behalf of DeVries. The awards– highly anticipated each year in the PR community – are known as the world’s largest awards competition for the industry, celebrating campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

As a PR professional there is nothing more exciting than seeing the work that you poured your heart into for the last year being recognized. I am thrilled to announce that DeVries was the recipient of the Gold SABRE Award in the Cause Related Marketing category for the Downy Touch of Comfort program!

The Fabric Care team here at DeVries has spent the last two years working in partnership with Quilts for Kids and has brought comfort to hospitalized children by delivering more than 20,000 handmade quilts to Children’s Miracle Network hospitals across the country.  DeVries was up against several other prestigious agencies and brands in the category.  However The Holmes Group recognized our passion and dedication, as well as strategic leadership, in developing a concept and turning into comfort for tens of thousands of children.

The program, which was announced by spokesperson Chandra Wilson of Grey’s Anatomy during the People’s Choice Awards in January 2009, has achieved the following milestones to date:

·     More than 15,000 Quilt Kits Ordered

·     Over 20,000 Quilts Delivered to Children

·     Increased Quilts for Kids volunteers by 2,340%

·     Over 727,000,000 media impressions to date

·     Issued a 2010 “Do Good Award” by Ladies Home Journal

·     Honorable Mention for the PR Week Cause Related Campaign of the Year 2011 and for the PR NewsAwards in the Cause Branding category

For more information about the program, please visit the Downy Facebook page or Downy.com.

Jillian Kwolek is a Vice President on the Fabric Care Team at DeVries.

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An Evening of Hope at Mom 2.0 In New Orleans

May 16th, 2011 | Posted By Amy Schoenberger

Over the past month, natural disasters have ravaged this earth.  From Japan to Spain, and even in the southern U.S., where a series of storms have destroyed communities. From North Carolina to Alabama and all of the way up to St. Louis, people have been faced with a situation no one should ever have to experience.

A few weeks ago, the DeVries team gathered at the Mom 2.0 Summit to discuss just that. We brought some of the most sought out online writers, such as Maggie Mason, Heather Armstrong, Megan Jordan, Liz Gumbinner, Jenny Lawson, Alice Bradley and Eden Kennedy, together in the place where the Tide Loads of Hope program was founded to tell their stories of hope.  The event was held at the Garden District’s Eiffel Society, a glass structure that used to sit atop the Eiffel Tower in Paris, now turned into an upscale restaurant aptly decorated with sculptures, light installations and paintings by local artists.

Before each reader shared their story, they took a moment to dedicate their reading to someone they knew who was directly affected by a natural disaster, mainly those who were affected by the recent earthquake in Japan.

We heard stories of family and loss. We heard stories of divorce and travel and disaster. We sat there, amazed as we listened to incredible tales from these prolific artists in one of the most beautiful buildings in New Orleans.

Megan Jordan kicked off the second act with a very emotional reading about the story of her family after surviving Hurricane Katrina.  She discussed how after having only three pairs of underwear to her name, Tide Loads of Hope was there along with the Red Cross to help restore a sense of normalcy to her family.   (Click to watch Megan’s Reading)

Because of our sponsorship, Mom 2.0 was able to donate $10,000 to the American Red Cross that evening.

The following week, Tide Loads of Hope departed for North Carolina and then Alabama to provide free laundry services to those affected by the tornadoes that devastated those communities.  The truck is currently in Alabama, and the Loads of Hope team is gearing up to travel to other communities affected by disaster over the next few weeks.

It’s inspiring evenings like these that drive people to make a difference, and it makes us all incredibly proud to work on such an amazing account.

For some firsthand accounts of the event from attendees, check out the following posts by:

Megan Jordan

Ron Mattocks

Liz Gumbinner

Maggie Mason

Colleen Padilla

Kyran Pittman

Amy Schoenberger is a Senior Account Executive on the Tide account at DeVries.

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On Our Radar.

May 13th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by Senior Account Executive Jessie DuPont and myself.

One of the tactics to a successful PR program is to tap influencers and share your brand with their network. Mashable released an article this week about leveraging online influencers and how to choose what networks to leverage. Soon after Ad Age released an article stating that social media is a bad measure of influence. Both articles are worth taking a look at because they show the options and debates that often come up in digital PR planning.

It is always interesting to take a look at the statistics related to mobile use. Some people are making the argument that computers are going to become obsolete in the next few years.  33% of all Facebook posts are posted from a mobile phone and two-thirds of Moms shop with their smartphone. Both of these stats give you insight into how people are using their mobile devices day to day.

Brands are getting more and more creative in how they are tapping social networks. Whether they are hosting a poll on Facebook, setting up a special on Foursquare or sharing a promotional tweet. Brands are finding ways to use these tools in a holistic fashion that work together. This week Jell-O announced a new campaign that they are launching on Twitter. They are searching Twitter for people who are using the iconic sad face emoticon to target them and send them coupons that will turn their frown into a…pudding face?

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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On Our Radar.

May 6th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.

Getting consumers’ attention in a world filled with busy schedules, electronics and the ability to fast forward through commercials and scan through content is something marketers are always talking about. How do you create content that makes people stay until the end?  Do you focus on creating engaging and entertaining content or do you just pay them to watch?

In the past year we have heard over and over again how everything is headed towards mobile. Mobile marketing is the next big thing. Mobile marketing might be the only thing. While everyone is on their mobile devices why is no one checking in?

We work with bloggers a lot and sometimes we need to take a moment to step back and see what is working and what isn’t. This blogger asked his PR friends to take a look at the package he recently received from a PR agency and see what is missing.

In case you need some ideas for Mother’s Day Mashable put together a great list of places to do social good and support moms!

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Colleagues in the Spotlight

May 3rd, 2011 | Posted By Cassie Boorn

Here at DeVries we have marathon runners, Gluten-Free advocates, non-profit supporters and a large range of talented people with a many different interests, skills, and hobbies.

Every once in a while it is these passions and interests that brings one of our colleagues into the spotlight. We are so proud of Account Executive Lisa Sepulveda for being recognized as the Hispanic Public Relations Association member of the month!

Lisa was spotlighted in the monthly newsletter alongside Yadhira De Leon of the Autry National Center.  In celebration we wanted to share a short interview about her role and the part of being a bilingual PR professional that excites her most:

What do you enjoy about PR in your line of work?
As a bilingual PR professional, I believe the public relations industry continues to evolve and foster remarkable opportunities within the Hispanic market. Ranging from consumer to non-profit to retail, I have assisted in the development and implementation of several multicultural campaigns. My current role at DeVries focuses on brand communications, social media engagement, product launches and consumer relations. It’s very exciting to connect with influential leaders of the Hispanic community through my work. Most importantly, I am proud to contribute to the next generation of Latina influencers.

What is something not many people know about you?
I am 26 years old, first generation Colombian-American and graduated from Loyola College in Maryland. Plus I’m a world traveler – including Brazil, Chile, Finland, Italy, Spain, Greece and Australia.

What is the best advice you have ever received in your professional career?

I have been fortunate to come across wonderful mentors who always encouraged me to never give up and stay focused. My parents have also served as strong role models and instilled in me a tremendous work ethic. Both have given me a great deal of confidence and helped me grow into a successful individual.

What advice can you provide to incoming generation of Hispanic PR professionals?

Get involved! It’s crucial for the next wave of Hispanic PR professionals to join forces and empower the Latino community. Our industry today offers a great number of valuable resources that can help jumpstart your career. I strongly urge the incoming generation to take advantage of such wonderful opportunities. HPRA is a great example – after all, it’s how I got here today.

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On Our Radar.

April 29th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by Managing Director Meryl Cooper, Account Coordinator Reene Severino and myself.

If you have been paying any attention in the past few months than you know this morning was the Royal Wedding. Thanks to social media we were able to experience this event like never before. Whether you watched the trends on Twitter and Facebook or saw it live streamed on the Internet you could follow the details and see the event roll out in an entirely new way.

In other news this week, Frito-Lay set a Guinness record for the most Facebook likes, Porsche decided to thank their Facebook fans and Mabel’s  Labels launched the first ever non-contest.

QR codes have become the hottest new trend for brands. Thrown into advertisements, events and promotional materials brands are able to share more information with their consumers in less space. Because QR codes are a new technology they can be a little tricky to understand. Here is a great article breaking down the basics of QR codes.

A few weeks ago Mashable launched a series teaching PR pros how to master the most popular social sites. Understanding these platforms is becoming an essential skill for all PR pros and these great articles explain how to do so in an easy to follow format. Now you can master Twitter, YouTube and blogging.

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DVPR Named as Finalist in 2011 Sabre Awards

April 19th, 2011 | Posted By Cassie Boorn

We are very excited that three DVPR campaigns have been recognized as finalists in three North American SABRE Awards categories, selected from a submission pool of nearly 2000 entries:

Silver Sabre–Household Products: The P&G “Thank You Mom” program is the first-ever U.S. corporate-branded campaign in the company’s 170-plus year history. DVPR helped P&G activate its corporate purpose “touching and improving lives” through a sponsorship of Team USA and their moms at the Vancouver Winter Olympic Games.

Gold Sabre–Cause Related Marketing: The Downy Touch of Comfort program delivered comfort through handmade quilts to hospitalized children across the U.S. and has touched the lives of more than 7,000 children this year.

Silver Sabre–Fashion and Beauty: The Wella Professionals Color Discovery Tour was a 12-market mobile tour that offered women nationwide easy and complimentary access to local professional colorists.

The Sabre Awards will be announced at a gala in New York City on May 10th.

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And We Have A (Career Reboot) Winner!

April 1st, 2011 | Posted By Cassie Boorn

Three weeks ago we were inspired to create the DeVries PR “Career Reboot” program in order to help cultivate talent and support the positive momentum that we’re seeing in the industry. The Career Reboot asked people to be their own best publicist and tell us why they deserved a day of career coaching with the senior executive team at DVPR.  We received terrific, well-written and compelling entries from a number of folks, each extraordinary in their own way. Thanks again to everyone who entered and shared their stories with us.

Last week we chose five finalists and put you in charge of voting to choose the winner via a poll on the DeVries Facebook page.   We were blown away at the number of people who came by to read the finalists’ stories and vote for the person they felt was most deserving.

Now, to announce our official DeVries Career Reboot Winner:

Congratulations to Elisa Freese!

Elisa’s story resonated with many people – she’s a talented, passionate PR practitioner, studying for a graduate degree, yet her career hasn’t taken off the way she envisioned.  She’s definitely working hard to build a foundation for her future, and we are thrilled to get a chance to meet with Elisa to help her re-boot her career.

Thank you to our amazing five finalists:  Elisa, Susan Borst, Shannon Harms, Tatiana Richards, and Andrew O’Hearn; and everyone who voted and supported the Career Reboot program.  Come back to visit the DeVries blog often – we are considering another Career Reboot round in the fall.

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The DeVries Career Reboot Competition Finalists.

March 24th, 2011 | Posted By Cassie Boorn

We asked: “Anyone need a ‘career reboot’?” and the answer was a resounding yes!

The past two weeks have shown that people from diverse backgrounds and experiences share a common need: To feel energized and reinvigorated in their careers.

Thanks to everyone who entered and to all those who tweeted, re-tweeted and helped spread the word about the Career Reboot competition. We were amazed by the amount of support that we received!

Often online competitions receive a large amount of spam or quickly thrown-together entries. I can honestly say that all entries were well thought out and beautifully articulated.  Every story was interesting and worthy of finalist selection.

As challenging as it was, the Reboot Committee has culled the list down to five deserving finalists.  Here they are (in alphabetical order), along with their personal stories in their own words:

    Susan Borst:
    “In a career with dynamic agencies, respected Clients, diverse/challenging brands and great people, I shifted from Account Management to Strategic Planning…perfect for an intellectually curious thinker. When laid off, I really wanted to shift to social media strategy. But to potential social media employers my resume screamed traditional media and that meant being a dinosaur. It was time to refocus 100% on social media to become a truly viable candidate. I’ve shared, learned and engaged via blogs, Twitter, webinars and networking. I have growing influence on the topic of “social media.” (klout.) I have even landed a social media consulting gig and evaluated social media monitoring tools, identified corporate recruiting social media best practices and analyzed global government social media and citizen journalism. Even though I can now support the claim of knowing more than most people about social media…and can legitimately call myself an experienced “social media strategist,” the problem is that I am a stuck. I’m see as “too senior” and “too expensive.” I’m doing many things “right”, but need help getting unstuck. My resume needs enhancement. I need jolts of “fearless motivation.” A DevriesPR Career Reboot could help achieve my 2011 career goal that could very well land me at a PR agency.”
    Elisa Freese :
    “It may seem crazy that at 24 I need a career reboot, but I seriously do. I’ve experienced being laid off (twice) and unemployment checks all within a year of graduating college. The only work that’s come my way thus far has been administrative, which has taught me a lot, but it’s not what I want to be doing in the long run. My passion lies in the public relations field and I have no intention of giving that up. However, having no public relations experience beyond my education puts me at a great disadvantage. I’ve heard so many people tell me I need internship experience if I ever want to get a job in the field. How am I supposed to leave my full-time job for an internship? Receiving this career reboot would allow me to leverage the experience I do have and apply it to the public relations field. It’s really disheartening to hear how I’ll get nowhere with my current resume when I’ve worked so hard up to this point. What I need most at this stage in my career is to learn how to be my own best publicist to prove my dedication to the field.”
    Shannon Harms:
    “Have a Hotmail account? Or Messenger? When you sign in to your account on Windows Live, I own all of the text you see on the screen. Ever reset your password? I own that too. I actually have a pretty sweet job at Microsoft–I’m a blogger and UI writer in Windows, and until now, “reboot” is what I do after I install an update on my PC. Millions of customers around the world see my writing every day (cool!), but I don’t have the chance to personally interact with them. It’s time to get out from behind my computer and start connecting with customers. I want to tell a story, change people’s minds, and experience that moment when customers light up because I’ve made them believe. It might even make sense to try another industry such as Fashion or Entertainment.”
    Andrew O’Hearn:
    “Over 27 years, my PR career has morphed into the “blue screen of death.” Writing for local newspapers at age 15, and the #1 college newspaper by 19, I won an intern scholarship at Penn State and graduated summa cum laude. In the midst of the last major recession (1983), I joined Prentice Hall as a copywriter, then helped a major utility grow through acquisition to eight times its previous size. 1990 marked another economic downturn, but undaunted, I wrote marketing proposals that won major contracts and several awards. When the internet took off in 1995, I helped an old-line insurance company launch the first U.S. commercial insurance website, while completing my master’s in communications at night. With 2001 came the dot-com crash, and I shifted gears, working to help turn around a major engineering company on the verge of bankruptcy, and then to help a major consumer-goods company bring two disparate cultures together. The wheels came off in 2006, as gigs with a mid-market financial services firm, an international shipping giant, and a drug-development services company petered out over penury. I sought refuge in nonprofit, but the same scenario ensued. I’ve been spliced, diced, and liquidated like lice. REBOOT!”
    Tatiana Richards:
    “Once upon a time, I wanted to be a journalist. Then, I got a job as a reporter: few holidays, stressed newsroom, a front row seat to other people’s misery. And the pay! The (in)famously meager restitution! So I changed things–my job, my career, my address. I moved from Alabama to Los Angeles and worked as an editorial assistant at a publishing company. It was a great environment, but it wasn’t work that I enjoyed. So when I was laid off in a round of cuts, I was honestly relieved. I spent three blissful months soaking up Southern California sun, traveling and writing fiction. Just as my severance pay was running out, I stumbled into a great opportunity as an associate editor at a city magazine that happened to be owned by a chamber of commerce. I’ve been able to get experience in editorial and advertising; now, I do a blend of both managing social media for the magazine and the chamber, and I love it. But while I’m good at managing my company’s brands, Tatiana Richards, Inc. is a mess! I need help packaging myself as a PR pro–I need a career reboot!”

Now it’s up to you to select the winner.  Show support for our final five “rebooters” and vote for the person you feel is most deserving.

Voting will be open on our Facebook Fan page until March 30th (one vote per person please). Click here and vote!

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