Beyond Cause Marketing

October 18th, 2011 | Posted By Cassie Boorn

Our Social Media Specialist Amy Schoenberger has always had a heart for cause marketing. From her experience on campaigns like Tide Loads of Hope and Pantene Beautiful Lengths, and through volunteering as the NYC board president of Nest, she has a chance to work with non-profits and cause programs on many different levels.

Today she is guest posting over at Beyond Cause Marketing’s Sandbox Sessions about her recent experience at the BCM Summit.

“As marketers, and especially in PR, our job is to communicate the message of our organization externally. We’re given a narrow set of guidelines and we work within them to create a campaign or mechanism that best represents what we’re trying to accomplish.
But how often do we really take that organization and flip it on its head, questioning the very reason it exists, and making major overhauls in order to ensure the success of its mission?”

Read the rest here…

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Could Image Tagging be the Next Big Thing in Digital Content?

October 11th, 2011 | Posted By AAmendola

What is it? We’re not talking about tagging yourself in your Facebook photos here. The idea behind image tagging technology is taking static images on the web and making them interactive and much more useful to users. It’s about adding an additional layer of information and engagement to regular photos. Ever see a photo online and wonder what product is that? Where can I get that shirt? Where is that gorgeous beach, take me there now? And so forth. The value for everyone involved is obvious.

Publishers who provide content that comes tagged will create more engagement for their readers and will allow them to get more information about the images without taking them off their page. A typical link would drive your user away to a new destination, but tags just pop up on the spot. This is particularly useful with media. A music blogger could tag the cover of an album he is reviewing with a music video so that the reader could listen without leaving, or link them to iTunes to purchase on the spot.

Publishers can also monetize the images on their sites and blogs by including tags that link to partner websites, suppliers, retailers, etc.

Brands/Retailers/Marketers can embed tags with all sorts of value to their consumers. The most obvious is linking to eCommerce sites to drive purchase, but there are a slew of others such as including UGC product reviews, links to FB or Twitter pages, drive them to your brand websites, digital coupons, and so on.

For consumers the true reaction to tagging is yet to be known but the tags are only activated by rollover and are not intrusive. Personally, we find them to be fascinating.

What it could look like for PR? Make existing content assets so much more engaging and valuable for blogger outreach programs:

  • Tag images with coupon codes to incentivize trial
  • Include linkes to eCommerce/Social commerce sites so consumers can order products
  • Include videos of talent or spokespeople within the tags to provide added information or entertainment
  • Tag content with “like/share” buttons to drive users to your Facebook page or other social media presences

I leave you with this thought, Imagine how amazing Flickr or Pinterest would be with image tags?

Andy Amendola is the Director of Digital Strategy at DeVries. You can find him tweeting and checking in all over town at @AndrewAmendola

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On Our Radar

September 2nd, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our SVP of Creative and Strategic Services Adrianna Giuliani and myself.

There are a number of sites that allow consumers to leave reviews and often times these reviews can make or break a product. This week Digital Trends published an article showing how negative reviews can impact your consumer’s decisions.

Instagram and photo sharing services have exploded in popularity in the past year. The number of people sharing photos everyday continues to grow rapidly and brands are scrambling to figure out how to leverage these tools. This week a great infographic was released breaking down the details of Instagrams growth.

Last week Hurricane Irene swept across the east coast leaving residents nervous and panicked. Thanks to technology East Coast residents were able to check in on loved ones, see where the storm was headed and hear constant updates about the status of the storm. Aside from that New York created a really interesting partnership with Foursquare to help NY residents locate safety shelters based on their location.

Every week new campaigns are launched on Facebook and it is really hard to create something that really engages consumers. Coke did an amazing job this week with their new feature that allows consumers to create their own drink on Facebook and in the real world.

This week a study was released showing that 30% of millennials thought it was annoying for brands to be on Facebook.

Have a happy and safe holiday weekend!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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On Our Radar.

August 19th, 2011 | Posted By Cassie Boorn

 

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our Senior Account Executive Jessie duPont and myself.

In the past year the ability to add QR codes into your advertisments and events has become a  really popular tactic. Brands began adding QR codes to advertisements, event sponsorships and more.  This week Mashable published an article giving tips and ideas for successful ways you can use QR codes in your marketing.

Every week we see new and innovative ways that brands are using social media. This week Starbucks announced a program in which consumers can rally to have the popular Pumpkin Spice latte come to their city first. The creative community in New York came together to launch a  project that will bring the stories of everyday New Yorkers to life.

Last year a few brands began using the popular blogging platform Tumblr as a way to share information with consumers. There was a ton of buzz around successful ways that brands were using Tumblr and this year even more brands have joined the bandwagon. Mashable published an article this week showcasing Tumblr Marketing and how you can know when your brand is ready for their own blog.

Events have always been a big part of the PR world. Whether you are hosting a press event, sponsoring a conference, or inviting people to a tweet-up, organizing events is part of the job. Luckily, we have been able to streamline the event organizing process by leveraging many of the digital tools created for event planning. This week Bing launched a new tool that will help you invite people, organize RSVP lists and make your event flow even smoother.

If you are around the city this weekend and looking for a family friendly event join one of our clients over  at Summer Streets and say hello!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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A PR Pro’s Guide to Surviving BlogHer

August 2nd, 2011 | Posted By Cassie Boorn

If you spend any time at all in the women’s blogging space I am sure you know that women from across the country will be coming together for the annual BlogHer conference this week. Each year BlogHer grows a little bit bigger and this year 3500 women will be gathering together in San Diego.

This will be my third BlogHer and this year I will be attending BlogHer for business so in typical BlogHer fashion, I wanted to put together a “Getting Ready for BlogHer—PR style” post.

When you have three days to build relationships and connect with as many people as possible it helps to go in with a few tips to be effective.

1. Know your purpose before showing up

Time is limited at BlogHer so it helps to go in with some basic goals. Maybe you are looking for people to add to your next Blogger brigade or to connect with moms in a certain demographic? There are tons of parties and meet-ups so knowing what or who you are looking for before you get there can help you figure out where you need to be.

2. Find your people before you arrive

With three-thousand women in one place it is impossible to make connections with them all.  Choose specific women you would like to meet or types of bloggers you are interested in working with and seek those connections out beforehand. This will help you know where you need to be and make introducing yourself a little easier.

3. Be transparent about your goals

Many bloggers go to conferences to connect with brands and find new ways to work with the companies that they like. Because of this bloggers will have questions about what your goals are, who you are looking to work with and how they can help. Don’t be afraid to let them know what projects you have coming up and what you are looking to do.

4. Be open minded (and kind)

Following up on being transparent—every blogger works differently and has different opinions on how brands should work with bloggers. You can gain a ton of insight on how bloggers perceive your plans and what you can change to be successful. When sharing ideas and goals be open minded and listen to their feedback and suggestions.

5. Have a follow up plan

After the number of parties,  panels and meet-ups you will need about a week to recuperate from BlogHer. You may not remember what conversations you had with whom at each party in a week. Take notes about the people you meet and create a plan to follow up.

I will be spending most of the weekend at the P&G house in the expo center so stop by and say hello!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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On Our Radar.

July 29th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our SVP of Creative and Strategic Services Adrianna Giuliani and myself.

In the past week we saw traditional media and social media come together with the Lucky Magazine Collective. Lucky Magazine has partnered with a group of highly influential fashion bloggers in a partnership that will create content for Lucky Magazine while providing income and special opportunities for the bloggers. We have seen a number of outlets creating blogger partnerships and this seems to be a win-win for all parties involved.

How much is a Facebook fan worth? This is a question that seems to be on everyone’s mind lately. Ad Age released a great article stating that a Facebook Fans worth depends on their number of friends.

Next week is the annual BlogHer conference where three-thousand women bloggers will come together in San Diego. If you are attending the conference make sure you grab the BlogHer ’11 I-phone app that was just released. This app is a great way to manage your conference schedule and where you need to be throughout the weekend.

When Google+ launched there was lots of buzz happening around how that community would grow and what it would look like. This week Mashable pulled together a great analysis of what is happening on Google+ one month after its launch. If you’re using Google+ to connect with writers and journalists Mashable pulled together how you can connect with Mashable employees on this new social network.

Twitter announced this week that it would be pushing ads into user’s timelines. Everyone is wondering how much this will affect how people use Twitter. Ad Age published a great article talking about what changes we will see.

Have a great weekend!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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On Our Radar.

July 8th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and are brought together to create a list of must-see topics.

This week Google launched their newest social media network: Google +. This invite only social network is one of many attempts Google has made to enter the social networking world. Like any new social network, it takes time to get comfortable with the set-up, which is why She Posts released an article this week making sense of Google +.

As companies focus time and money into creating content for their online platforms, it brings up a lot of questions about ROI. Mashable released a great article about finding an ROI for your content marketing strategy. When you begin creating content, it is useful to look at how popular media channels are approaching this social space. This week Mediabistro released an article looking inside of AOL’s social media strategy.

Every so often we see random ideas go viral by using social media channels. Many brands have piggy backed on these ideas and other brands have tried to create their own viral content. MIT recently did a study on viral content to find out what makes content go viral and what types of content people are attracted to.

One of the biggest challenges for any online space is getting traffic and attention for the work that you are doing. While we tend to focus on pushing our content out via Facebook and Twitter a study recently showed that Stumble Upon sends more traffic to US websites than Facebook.

Have a great weekend!

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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On Our Radar.

June 24th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.

The biggest challenge that every tech start-up faces is how to monetize their business. This week Foursquare launched a partnership with American Express that might forever change the way that people shop and help Foursquare solve the problem of monetizing their business. You can now connect your Amex card to your Foursquare account and receive special discounts when checking in to places.

Twitter began hosting promoted tweets a while back as a way to monetize their platform. Twitter is now talking about the possibility of placing promoted tweets in your Twitter stream.

In the past year we have seen more and more brands jumping on Facebook or finding ways to grow their Facebook presence. This has spurred a lot of conversation about what a Facebook fan is actually worth to your brand. This week a study was released showing that one Facebook fan can bring an average of 20 visits to your site.

You can now reward fans with coupons, free products and downloads based on how influential they are.  Involver released a new app that allows you to offer rewards to consumers who have a high Klout score.

We all know that email and social media has changed the way that we pitch reporters. Business Insider published a great article this week showing 10 secrets to getting reporters to read your emails.

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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Lessons Learned by Our Career Reboot Winner.

June 15th, 2011 | Posted By Cassie Boorn

Below is a guest post from our Career Reboot Winner Elisa Freese.

When I set foot into the DeVries office on the morning of the Career Reboot, I knew I was in for a long yet informative and exciting day and I was not disappointed. Having had my share of career setbacks, I went into the Career Reboot day as a sponge looking to soak up any and all information I heard.

Here’s just a small picture of what I learned during my Career Reboot:

·     Interviewing – Make sure to go into an interview prepared.

This seems pretty obvious, but for someone who hasn’t interviewed in a while it was refreshing to hear what a public relations firm looked for in an interviewee. Do your homework on the organization you’re interviewing with and exude confidence, not cockiness.  Also, make sure you have questions to ask the interviewer – show your interest!

·    Presentation Skills – Get rid of nervousness before a presentation by reflecting on a previous successful moment in your career.

As someone who tends to get nervous before presentations, I immediately asked for any tips to combat nervousness. What I learned was to just think back on a previous moment when you were successful. Once you get that image in your mind, take a deep breath and you’ll be more relaxed.

·   Your Signature – Think about what you want to be known for: both personally and professionally.

It was intriguing to sit down and just think of what I want to be known for in the future. Create a pie chart/list of all your attributes to paint a complete picture of yourself as a person and a professional. This can help mold your path in life.

·     Social Media – Maintain a presence on social media; it will get your name out there if done well.

As a member of the first college freshman class to enjoy Facebook in 2004, I’m a pretty big fan of social media and social networking sites. Social media can be helpful to not only maintain personal relationships, but also create and maintain professional relationships. Use your social media knowledge to network with like-minded individuals and show your passion for your field.

·     Networking – Do it!

There are plenty of people out there that want to help you, so why not take advantage of it? Make an effort to attend networking events because you never know who you’ll meet. I found out about the Career Reboot through someone I met at a networking event. She sent me a tweet because she thought I would be interested.  Awesome right? So a big thank you goes to Valerie Simon for referring me to the contest.

A HUGE thank you goes to everyone at DeVries who took the time out of their day to help a future PR professional reboot her career. This was an amazing opportunity and one that came at the perfect time. I will definitely reflect back on this day as I start my journey toward my PR career. THANK YOU!

Elisa Freese is an NYU Graduate Student and future PR rockstar. You can also finder her writing regularly at Examiner.com.

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On Our Radar.

June 3rd, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.

It seems like every week there are new trends and memes to watch. It is a constant challenge to stay on top of the latest trends and guessing what will be the next big thing. Simply Zesty pulled together a great list this week of the eleven defining social media and technology trends in 2011.  Another great article was released this week outlining memes and internet culture. If you have ever been asked to create a meme or make something go viral this is a must read.

One conversation that may never end in the social space is the idea of being transparent. It is well known that if a brand isn’t transparent online someone will make note of it. A great article came out this week explaining why storytelling is actually more important than branding in the online space and how transparency has played a role in that.

There are many tools that allow you to track impressions and numbers online. Still proving ROI in social media has been challenging. But now a tool is being rolled out that promises to put social media ROI on the same footing as traditional media.

Lastly, if you are an aspiring female journalist you may just have the chance to contribute to Forbes.com. Susannah Breslin has opened up the opportunity for one young female journalist to contribute a piece to her regular column on Forbes.com.

Happy Friday!

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