Our Social Media Specialist Amy Schoenberger has always had a heart for cause marketing. From her experience on campaigns like Tide Loads of Hope and Pantene Beautiful Lengths, and through volunteering as the NYC board president of Nest, she has a chance to work with non-profits and cause programs on many different levels.
Today she is guest posting over at Beyond Cause Marketing’s Sandbox Sessions about her recent experience at the BCM Summit.
“As marketers, and especially in PR, our job is to communicate the message of our organization externally. We’re given a narrow set of guidelines and we work within them to create a campaign or mechanism that best represents what we’re trying to accomplish.
But how often do we really take that organization and flip it on its head, questioning the very reason it exists, and making major overhauls in order to ensure the success of its mission?”
