Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our SVP of Creative and Strategic Services Adrianna Giuliani and myself.
There are a number of sites that allow consumers to leave reviews and often times these reviews can make or break a product. This week Digital Trends published an article showing how negative reviews can impact your consumer’s decisions.
Instagram and photo sharing services have exploded in popularity in the past year. The number of people sharing photos everyday continues to grow rapidly and brands are scrambling to figure out how to leverage these tools. This week a great infographic was released breaking down the details of Instagrams growth.
Last week Hurricane Irene swept across the east coast leaving residents nervous and panicked. Thanks to technology East Coast residents were able to check in on loved ones, see where the storm was headed and hear constant updates about the status of the storm. Aside from that New York created a really interesting partnership with Foursquare to help NY residents locate safety shelters based on their location.
Every week new campaigns are launched on Facebook and it is really hard to create something that really engages consumers. Coke did an amazing job this week with their new feature that allows consumers to create their own drink on Facebook and in the real world.
This week a study was released showing that 30% of millennials thought it was annoying for brands to be on Facebook.
Have a happy and safe holiday weekend!
Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.
