Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s links were brought to you by our SVP of Creative and Strategic Services Adrianna Giuliani and myself.
In the past week we saw traditional media and social media come together with the Lucky Magazine Collective. Lucky Magazine has partnered with a group of highly influential fashion bloggers in a partnership that will create content for Lucky Magazine while providing income and special opportunities for the bloggers. We have seen a number of outlets creating blogger partnerships and this seems to be a win-win for all parties involved.
How much is a Facebook fan worth? This is a question that seems to be on everyone’s mind lately. Ad Age released a great article stating that a Facebook Fans worth depends on their number of friends.
Next week is the annual BlogHer conference where three-thousand women bloggers will come together in San Diego. If you are attending the conference make sure you grab the BlogHer ’11 I-phone app that was just released. This app is a great way to manage your conference schedule and where you need to be throughout the weekend.
When Google+ launched there was lots of buzz happening around how that community would grow and what it would look like. This week Mashable pulled together a great analysis of what is happening on Google+ one month after its launch. If you’re using Google+ to connect with writers and journalists Mashable pulled together how you can connect with Mashable employees on this new social network.
Twitter announced this week that it would be pushing ads into user’s timelines. Everyone is wondering how much this will affect how people use Twitter. Ad Age published a great article talking about what changes we will see.
Have a great weekend!
Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.
