Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.
It seems like every week there are new trends and memes to watch. It is a constant challenge to stay on top of the latest trends and guessing what will be the next big thing. Simply Zesty pulled together a great list this week of the eleven defining social media and technology trends in 2011. Another great article was released this week outlining memes and internet culture. If you have ever been asked to create a meme or make something go viral this is a must read.
One conversation that may never end in the social space is the idea of being transparent. It is well known that if a brand isn’t transparent online someone will make note of it. A great article came out this week explaining why storytelling is actually more important than branding in the online space and how transparency has played a role in that.
There are many tools that allow you to track impressions and numbers online. Still proving ROI in social media has been challenging. But now a tool is being rolled out that promises to put social media ROI on the same footing as traditional media.
Lastly, if you are an aspiring female journalist you may just have the chance to contribute to Forbes.com. Susannah Breslin has opened up the opportunity for one young female journalist to contribute a piece to her regular column on Forbes.com.