Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.
The biggest challenge that every tech start-up faces is how to monetize their business. This week Foursquare launched a partnership with American Express that might forever change the way that people shop and help Foursquare solve the problem of monetizing their business. You can now connect your Amex card to your Foursquare account and receive special discounts when checking in to places.
Twitter began hosting promoted tweets a while back as a way to monetize their platform. Twitter is now talking about the possibility of placing promoted tweets in your Twitter stream.
In the past year we have seen more and more brands jumping on Facebook or finding ways to grow their Facebook presence. This has spurred a lot of conversation about what a Facebook fan is actually worth to your brand. This week a study was released showing that one Facebook fan can bring an average of 20 visits to your site.
You can now reward fans with coupons, free products and downloads based on how influential they are. Involver released a new app that allows you to offer rewards to consumers who have a high Klout score.
We all know that email and social media has changed the way that we pitch reporters. Business Insider published a great article this week showing 10 secrets to getting reporters to read your emails.