Archive for June, 2011

On Our Radar.

June 24th, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.

The biggest challenge that every tech start-up faces is how to monetize their business. This week Foursquare launched a partnership with American Express that might forever change the way that people shop and help Foursquare solve the problem of monetizing their business. You can now connect your Amex card to your Foursquare account and receive special discounts when checking in to places.

Twitter began hosting promoted tweets a while back as a way to monetize their platform. Twitter is now talking about the possibility of placing promoted tweets in your Twitter stream.

In the past year we have seen more and more brands jumping on Facebook or finding ways to grow their Facebook presence. This has spurred a lot of conversation about what a Facebook fan is actually worth to your brand. This week a study was released showing that one Facebook fan can bring an average of 20 visits to your site.

You can now reward fans with coupons, free products and downloads based on how influential they are.  Involver released a new app that allows you to offer rewards to consumers who have a high Klout score.

We all know that email and social media has changed the way that we pitch reporters. Business Insider published a great article this week showing 10 secrets to getting reporters to read your emails.

Cassie Boorn is the Social Media Coordinator at DeVries. You can also find her writing regularly at her personal blog.

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Lessons Learned by Our Career Reboot Winner.

June 15th, 2011 | Posted By Cassie Boorn

Below is a guest post from our Career Reboot Winner Elisa Freese.

When I set foot into the DeVries office on the morning of the Career Reboot, I knew I was in for a long yet informative and exciting day and I was not disappointed. Having had my share of career setbacks, I went into the Career Reboot day as a sponge looking to soak up any and all information I heard.

Here’s just a small picture of what I learned during my Career Reboot:

·     Interviewing – Make sure to go into an interview prepared.

This seems pretty obvious, but for someone who hasn’t interviewed in a while it was refreshing to hear what a public relations firm looked for in an interviewee. Do your homework on the organization you’re interviewing with and exude confidence, not cockiness.  Also, make sure you have questions to ask the interviewer – show your interest!

·    Presentation Skills – Get rid of nervousness before a presentation by reflecting on a previous successful moment in your career.

As someone who tends to get nervous before presentations, I immediately asked for any tips to combat nervousness. What I learned was to just think back on a previous moment when you were successful. Once you get that image in your mind, take a deep breath and you’ll be more relaxed.

·   Your Signature – Think about what you want to be known for: both personally and professionally.

It was intriguing to sit down and just think of what I want to be known for in the future. Create a pie chart/list of all your attributes to paint a complete picture of yourself as a person and a professional. This can help mold your path in life.

·     Social Media – Maintain a presence on social media; it will get your name out there if done well.

As a member of the first college freshman class to enjoy Facebook in 2004, I’m a pretty big fan of social media and social networking sites. Social media can be helpful to not only maintain personal relationships, but also create and maintain professional relationships. Use your social media knowledge to network with like-minded individuals and show your passion for your field.

·     Networking – Do it!

There are plenty of people out there that want to help you, so why not take advantage of it? Make an effort to attend networking events because you never know who you’ll meet. I found out about the Career Reboot through someone I met at a networking event. She sent me a tweet because she thought I would be interested.  Awesome right? So a big thank you goes to Valerie Simon for referring me to the contest.

A HUGE thank you goes to everyone at DeVries who took the time out of their day to help a future PR professional reboot her career. This was an amazing opportunity and one that came at the perfect time. I will definitely reflect back on this day as I start my journey toward my PR career. THANK YOU!

Elisa Freese is an NYU Graduate Student and future PR rockstar. You can also finder her writing regularly at Examiner.com.

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On Our Radar.

June 3rd, 2011 | Posted By Cassie Boorn

Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing, and pop culture. The best finds on the Web are contributed by different members of the agency and brought together to create a list of must-see topics.

It seems like every week there are new trends and memes to watch. It is a constant challenge to stay on top of the latest trends and guessing what will be the next big thing. Simply Zesty pulled together a great list this week of the eleven defining social media and technology trends in 2011.  Another great article was released this week outlining memes and internet culture. If you have ever been asked to create a meme or make something go viral this is a must read.

One conversation that may never end in the social space is the idea of being transparent. It is well known that if a brand isn’t transparent online someone will make note of it. A great article came out this week explaining why storytelling is actually more important than branding in the online space and how transparency has played a role in that.

There are many tools that allow you to track impressions and numbers online. Still proving ROI in social media has been challenging. But now a tool is being rolled out that promises to put social media ROI on the same footing as traditional media.

Lastly, if you are an aspiring female journalist you may just have the chance to contribute to Forbes.com. Susannah Breslin has opened up the opportunity for one young female journalist to contribute a piece to her regular column on Forbes.com.

Happy Friday!

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