Each Friday we work hard to bring together the hottest topics in the world of PR, media, marketing and pop culture. The best findings on the web are contributed by different members of the agency and brought together to create a list of must-see topics. This week’s topics were contributed by Senior Account Executive Jessie duPont, Vice President Ryan Murphy and myself. Here’s what’s on our radar this week.
This week is Fashion Week in New York and designers, editors, and bloggers from across the world come together in celebration of fashion. Of course, not everyone can make it to all of the events and Mashable wanted to make sure that no one had to miss out on all of the fun! Here is a great guide to following Fashion Week online. Many brands are using Fashion Week and social media to support their marketing efforts in an organic way. K-mart launched a creative campaign in which they will be at many key Fashion Week spots handing out survival kits for bloggers and influencers. These kits include everything from Band-Aids to Chapstick making sure that Fashion Week is both fashionable and comfortable.
Facebook rolled out yet another new change this week. However, this time around the changes won’t affect most Facebook users but will affect brands. Facebook fan pages are going through some major changes that will both affect the way that your fan page looks as well as the way in which you can use it.
Anytime that you begin talking about social media you immediately find yourself in a conversation surrounding ROI and the benefits of the online space. Mashable released an article this week stating that marketers are optimistic about finding social media ROI. AdAge also released an article this week where one brand states that Facebook and Twitter have actually been more valuable to them than television!
At DeVries we spend a lot of time talking about moms and female consumers and what influences their purchasing decisions. There was a really interesting article published this week talking about moms online and how they use social media to make purchasing decisions and how this has affected the way that brands use social media to reach this target demographic.
In case you need some inspiration: An Experiment in Advertising Social Media Strategy.
In case you need a little laugh: Reunite Barbie and Ken.
In case you are looking for something new: Introducing Mashable Follow.