Much has been said about the benefits of bringing a client to a major blogger conference and why (when done well) conference sponsorships can be an effective brand-and business-building tactic. The DVPR team was on the ground at this year’s BlogHer conference, helping coordinate our P&G client’s sponsorship of the event and their “Home Away from Home” expo experience. Here are some of our team’s impressions:
Jennifer Weldon, Senior Account Supervisor: “I was surprised how BlogHer was like an estrogen-infused CES. The same excitement for cutting-edge products and expert opinions exists, but with a woman’s touch.”
Stephanie Ofreneo, Account Supervisor: “I can say that a large number of attendees said that not only was it great to get products to try out, but they thought it was fun and interactive – participating in art activities with Bounty in the P&G House Kitchen, checking out the PUR GiveHealth station separating dirty particles from the water, getting a makeover with makeup artists in the Vanity Area with CoverGirl and Pantene, even playing with the dogs at the IAMS section in the Living Room.”
Jessica Greco, Account Coordinator: “As a BlogHer newbie, I was excited (and more than curious) to see what it was like. After hearing stories from all different groups of people- including PR people, bloggers, and media- I wasn’t sure what to expect. I ended up having the best time! I met so many fantastic people, both on the Expo floor and in our brand dinners. In fact, I had so much fun working in the Downy Bedroom on Friday that I managed to find a way back in on Saturday. I already can’t wait for next year in San Diego.”
Cassie Boorn is the Social Media Coordinator for DeVries Public Relations. You can also find her writing on her personal blog.