Every day millions of articles are published online. Sifting through these articles to find interesting and relevant content can be time consuming. Each week we gather five of the best articles that we find relevant to digital strategy, online engagement, and public relations. We hope you enjoy!

How do Bloggers Benefit from The Coach Poppy Project?
We have seen widget campaigns be extremely successful, this is a great example of how NOT to host a widget campaign.

Announces Action Against Public Relations Firm
First instance of a PR Firm being called out by the FTC for deceptive practices.

Coca Cola Village uses real life “Like” buttons that fed real world “Likes” to Facebook.
This is a great example of the real world/digital world fusion.

Five Ways Television is Getting Social
This was a great topic on a panel at EVO with two HARPO producers, the challenges that they face as producers of daytime TV and how they need to embrace social to drive even more audience engagement.

FTC Just Game Me the Side Eye
A post right from Stephanie’s own blog. A funny look at the power of Twitter.

Links this week were provided by:

Stephanie Smirnov

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Every day millions of articles are published online. Sifting through these articles to find interesting and relevant content can be time consuming. Each week we gather five of the best articles that we find relevant to digital strategy, online engagement, and public relations. We hope you enjoy!

Who, What, When, and Now…Where
Facebook Places launched this week and as we all think of ideas for our clients, figuring out how to incorporate geo-location is a must. This is a competitor of Foursquare, but I still think that Foursquare will continue to be a strong competitor. People said the same thing about Twitter when Facebook copied their newsfeed model.

50 Tips For Mastering Social Media
For anyone who isn’t active on social media but would really like to be, this is a great collection of articles, tips, and links to get you started and even get you to master the social media space.
Cassie Boorn http://www.twitter.com/cassieaiden

The Future of Public Relations and Social Media
It addresses how social media is changing the PR industry, including how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings and building relationships.

YouTube Launches Charts to Rank Top Web Videos
YouTube recently launched a new feature called YouTube Charts that highlights top videos. This feature will show viewers which videos are currently trending, all-time favorites and how various videos rank among users. YouTube Charts could be a good asset for brands who want to integrate videos into their campaigns because brands can see what consumers are interested in at the moment and gain insight into up-and-coming video trends.

SXSW Panel Picker
SXSW is one of the largest social media conferences every year. They are currently allowing people to vote on panel topics. Even if you are not planning on attending browsing through the panel topics is a great way to see what conversations are currently happening in the space.

Links this week were provided by:

Cassie Boorn

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Every day millions of articles are published online. Sifting through these articles to find interesting and relevant content can be time consuming. Each week we gather five of the best articles that we find relevant to digital strategy, online engagement, and public relations. We hope you enjoy!

If You Build a Web Series Around It Will They Come?
We have all seen and heard about the Old Spice campaign and it appears branded video content is becoming more and more popular. However, does it work? A great look at a few different brands who have tried it with tips on what works and what doesn’t.

Brands Friending Social Gaming Amid New Web Craze
Social gaming is becoming important to a number of large brands as they integrate the new trend into their marketing plans. Corporations such as Honda and McDonalds are integrating their brands into Facebook games such as “Car Town” and “Farmville.” Farmville had 9.4 million unique U.S. visitors in the month of June. Ad spending on this segment is expected to continue to increase.

The State of Fashion Blogging
Fashion Blogging is becoming more and more popular. Now companies like Google and BlogHer are inviting fashion bloggers to speak about what is happening in their part of the online space. A recap on the great BlogHer session describing fashion blogging, their worries and trials, and how they want to work with brands.

Top 7 Brand Stories with Major Social Media Buzz This Week
This is a great summary of the brands that have received the most buzz this week in social media. So much is always happening online this is a nice recap on what has been going on this week.

This is How Much Bloggers Get Paid?
A great look at the conversation surrounding how much do we pay bloggers? An example of a deal gone wrong and a facinating conversation happening in the comments surrounding what to charge and how brands should pay to work with bloggers.

Links this week were provided by:

Cassie Boorn

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