This was originally posted by Jess Greco on PRBreakfastclub.
A few weeks ago I was given the opportunity to go on my very first business trip on behalf of my client. I was excited for all of the expected reasons- going to a part of the country I hadn’t been to before, getting a few days to work outside of the office (can you really blame me when summer is just around the corner?), etc. However, the trip also ended up being an incredible learning experience because it introduced me to a side of public relations that I really hadn’t experienced before, and it did a great job of expanding my personal definition of the field.
To give a brief overview of why I ended up in Denver, last year my client Downy launched the Touch of Comfort program with the goal of delivering 10,000 handmade quilts to hospitalized children. It almost goes without saying that the success of this program LARGELY depends on the involvement of consumers, especially the ones that quilt. While Downy Touch of Comfort has been covered in all types of media, we recently decided to take a more local approach and have a presence (in the form of a booth) at some regional quilting festivals, starting off with the Denver National Quilt Festival.
Jess Greco is an Account Coordinator for the Fabric Care team and works on two exciting brands, Downy and Bounce. She is a self-proclaimed foodie, social media enthusiast, and pop culture junkie.
