In its ninth season, the Ecco Domani Fashion Foundation once again made a huge impact at New York Fashion Week. With high-profile events and shows, EDFF continues to build its reputation in identifying the rising stars of fashion. This year also marks a huge milestone for the foundation – to-date EDFF has donated over $1 Million dollars in support of emerging designers!
On Friday, February 12th Robert Verdi and Ecco Domani Wines of Italy kicked off Fashion Week with the annual EDFF Winners’ Breakfast at the stylish loft space, Luxe Laboratory. The breakfast honored the 2010 award recipients including: Altuzarra, The Blonds, Prabal Gurung, Salvor Projects, Siki Im, Prova, and Organic. The Ecco Domani team arranged for special guest, 2004 EDFF alum and fashion icon, Derek Lam to speak to this year’s winners about the importance of receiving the EDFF award and the impact it had on his career. The breakfast was attended by fashion industry insiders and editors from top publications including Vogue, The New York Times, Harper’s Bazaar, InStyle, New York Magazine, Women’s Wear Daily and AOL Stylist.
Each of the 2010 award recipients hosted runway shows and presentations throughout Fashion Week. Show attendees, including industry insiders and celebrities such as Rachel Zoe Saldana, Adam Lambert and Anna Wintour, sipped on Ecco Domani wines as they watched the collections go down the runway.
The 2010 EDFF program culminated with the first-ever joint runway show featuring looks from all 7 award recipients at Bryant Park. The star-studded front row boasted several stylish celebrities including: Gossip Girl’s Kelly Rutherford, Private Practice’s Kate Walsh, 90210’s AnnaLynne McCord, socialite Tinsley Mortimer, and supermodel Molly Sims! And, be sure to stay tuned as footage from this year’s program will also be featured in a special half-hour documentary highlighting the Ecco Domani Fashion Foundation and the 2010 winners to air on the Lifetime Network this March.
Over on PR Mama, 
to the community in a big way! Last year, the Downy team launched the 
uperstar and apparel designer Venus Williams for the launch of its new sports detergent, Tide plus Febreze Freshness Sport. The event was held on the tennis and basketball courts and the adjoining mega suites at the new W South Beach overlooking picturesque South Beach. Venus and Tide played host to a star-studded crowd of celebrities and professional athletes including: Jamie Foxx, Kellan Lutz, Kelly Rowland, Serena Williams, Terrell Owens, Charles Oakley, Katie Cassidy, Dave Annable (Brothers & Sisters), Lance Bass, Wilmer Valderrama, NeNe Leakes (Real Housewives of Atlanta), a brief appearance by Alex Rodriguez and more than twenty NFL Pro-Bowlers. The crowd listened to DJ sets from Solange Knowles, Pete Wentz and DJ Irie, while they 
enjoyed cocktails and hors d’oeuvres and tested their sports skills in on-court games benefiting The Miami Dolphins Foundation. The event culminated with Venus debuting a first-look at her TV ad campaign for Tide plus Febreze Freshness Sport.
Drive. The pop-up experience featured an “everyday runway” where consumers were encouraged to show off their personal style on the catwalk, a t-shirt design station, a technology demo of Tide’s iPhone app, Stain Brain 
for the climbers that were involved in 
