The Tide Loads of Hope Truck recently traveled to North Dakota to help those affected by the recent devastating Red River area floods. These floods recently destroyed hundreds of homes, leaving many without shelter and basic needs like clean clothes. The truck set up in Fargo, which is centrally located to best accommodate the residents of nearby neighborhoods hardest hit by the flood. Amy Schoenberger from the DeVries’ Tide team was on-site to help raise awareness within the community of the truck’s free washing, drying and folding services. The Loads of Hope Truck began washing residents’ laundry on Monday, April 27th, and will continue offering its services through Wednesday, May 6th.
The citizens of North Dakota shared their personal stories with Tide team members at the truck. One resident invited the team to take a look at her backyard and the surrounding area, all of which was covered in thousands of sandbags. Many residents described how their basements had been completely flooded, and their washers and dryers either still underwater or completely ruined after being submerged for so long. They were extremely appreciative of Tide’s efforts to help provide laundry to those who needed it.
The Tide team deployed a new social media component to the program for this execution by creating a Loads of Hope Twitter account. This enables people to follow the truck online and receive real time updates on where the truck is at any given moment, including exact GPS coordinates. It also allows the Tide team to post photos, videos and snippets of consumer’s reactions at the truck.
Follow http://twitter.com/tideloadsofhope to see where the truck is headed next!