Archive for October, 2008

Guatemala – Broad Horizons

October 30th, 2008 | Posted By DeVries Archive

Broad Horizons

For the past year, I’ve served on the NYC board of Nest, a non-profit organization that provides micro-finance loans to female artisans in developing countries to help them create sustainable entrepreneurial businesses. As repayment for their loans, our loan recipients make their crafts available to Nest, and these items are incorporated into the Nest line of merchandise. Nest also obtains funds by selling unique lines of clothing, accessories and other merchandise created by well-known domestic designers. In this way, Nest draws together artists from across the globe into a cooperative network of women who share a common goal of sustaining art and design based businesses.

When Rebecca Kousky, the Nest founder, invited the board members from all eight cities to go on a trip to Guatemala and visit the women who have benefited from our loans, I immediately jumped on the opportunity.

Our group of five board members, traveling from Chicago, St. Louis and New York, arrived in Guatemala City and met up with our facilitator, Ian. An exporter of Guatemalan crafts, Ian has connected Nest to various artisan communities throughout the country, and we were fortunate enough to visit these communities throughout our trip.

The first community we visited, located in San Antonio Palopos, was run by a man named Andres. We spent hours in Andres’ community, looking through his workshop at the beautiful scarves his community had woven in a collaborative spirit. We met with Andres’ family, as his workshop is also his home. Nest had connected Andres’ community with domestic designers Proud Mary to create a line of tote bags, and while we were there, we choose a few collections of Andres’ hand-woven scarves to sell at our upcoming Kate Spade event in New York.

After saying goodbye to Andres and his family, the group headed to the Morales community, located outside the city of Panachel. The Morales community was a group of inspiring women who had the motivation and desire to work and produce their woven textiles for sale, but didn’t have the means to purchase enough raw materials to make any profit. It was clear that these women and their families lived in extreme poverty. They spoke an ancient Mayan dialect, and we had to have two rounds of translation to communicate with them, from Mayan to Spanish and then Spanish to English. In our brief meeting with them, we explained what Nest was and how we could help by providing them with a loan so they could purchase the raw materials needed to weave more fabrics to sell. We also suggested they take an organic dying class at the weaving school Nest had set up in Antigua, as this technique allows textiles to be sold at a much higher price. Once we had answered all their questions, the group of about 20 women made a democratic decision amongst themselves within minutes, deciding that they would send two representatives to take the class, spending the rest of the loan on the raw materials. Our group was fascinated with the way in which they came to this decision and couldn’t believe how so many women could come to agreement so quickly. As a symbol of their appreciation, they insisted on serving us food, which consisted of cinnamon spiced coffee and delicious jam made from local fruits.

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Tide and Downy Total Care and Jorge Ramon

October 10th, 2008 | Posted By DeVries Archive

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Lately, everyone is feeling that pinch in their wallets, making it a little more difficult to reward yourself by buying that fabulous top you’ve been eyeing or those great pair of jeans that are calling your name.  And in today’s economy, extending the longevity of your clothes, in my opinion, is just as important as eating—and, sadly enough, maybe even more important to some!

Because women are often frustrated with the loss of the new look and feel of their clothes, Procter & Gamble launched Tide and Downy Total Care www.TideTotalCare.com, www.DownyTotalCare.com .  These two new fabric care products go beyond cleaning and softening to extend the life of your clothes, allowing you to buy a few pieces with confidence that it is money well spent.  Total Care is not just about cleaning your clothes anymore, but also about extending the life of them too.  Now, you don’t have to go to the dry cleaners or watch your favorite pieces lose their color and shape. Even if you don’t have the funds to revamp your entire wardrobe for the Fall/Winter months ahead, buying some key pieces and caring for them properly is your next best, and more cost effective, option.

To show women across the country that washable is fashionable, Tide and Downy Total Care partnered with Ann Taylor LOFT for a five-city tour featuring celebrity stylist and Downy Total Care spokesperson Jorge Ramon, and kicked everything off on September 25 at the LOFT flagship store in Times Square.  At the event, the first 50 shoppers had the chance to be treated like a VIP for the day with their own personal shopper from Ann Taylor LOFT and then a fitting room experience with Jorge, who was able to help them find the right clothes that complement their shape, size and color palette.  All participants not only purchased fashionable fall looks from LOFT with a great discount, but also got to take home gift bags featuring a bottle of Downy Total Care to help that “first wear love alive”.

This event drew many shoppers as well as members of the media including Reuters, BizBash and Fashion Market Magazine.  The Reuters piece was a great story on the event as well as the launch of Tide and Downy Total Care and mentioned that “Washable fashion is hot in tough times

This tour is scheduled to hit the road next week beginning in Cincinnati and traveling to San Jose, Atlanta and Miami, where Jorge will visit LOFT stores to help all women find clothes that fit perfectly in colors that flatter every shape and size.

More Event Photos Here!

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