June 30th, 2008 | Posted By DeVries Archive
After months of logistical planning, this week the National Cattleman’s Beef Association Team hosted a fun and educational media event called A Beef Short Course! The team set out to expand Beef’s relationship with key food media and influencers, offer concentrated education about Beef preparation and cookery.
We hosted the event at the Astor Center, a hip, new culinary venue that allowed us to provide media with a unique opportunity to learn about Beef. The venue was beautiful and provided the intimate setting we wanted for the day. The event was two fold, first offering an interactive demonstration where NCBA spokespeople Chef Dave Zino from the Culinary Center, Mary Bartz Director of Food Communication and Mary Young VP of Nutrition addressed the significance and value that Beef brings to mealtime, emerging protein research, and Beef’s unique ability to simultaneously deliver on consumer’s passion for its great taste. Then, we invited editors into the kitchen to roll up their sleeves for a hands-on cooking experience focused on lean Beef recipes that translated from summer time grilling to holiday entertaining. The editors had an opportunity to receive first hand tips and techniques from our experts, understand the characteristics of Beef cuts, solutions to time challenges, and various preparation techniques. Some of teams produced professional style dishes, and even opted to eat their own creations rather than the catered lunch—now that’s pride!
Click here for more event photos.
June 26th, 2008 | Posted By DeVries Archive
On June 12th, the Tide team marked the end of their “America’s Favorite Stains” contest by holding a celebration event for the nation’s winning “stain” – Cincinnati’s Montgomery Inn Barbeque Sauce.
Since January, the team has been coordinating a nationwide search in the top 25 cities across America to determine each city’s favorite stain. From Nathan’s Hot Dogs in New York to Pink’s Hot Dogs in LA, each city had their own individual winners, with Montgomery Inn gaining the most votes overall, thus winning the title of “America’s Favorite Stain.”
Spokesperson Mark DeCarlo, host of Travel Channel’s “Taste of America,” was on hand to entertain the crowd at Montgomery Inn while they enjoyed free samples of the award-winning barbeque sauce on their world-famous ribs. The crowd enjoyed games of cornhole (an Ohio favorite), free Tide t-shirts, a photo booth and more. The Tide brand and Mark DeCarlo conducted an awards presentation where Tide’s Marketing Director Kevin Crociata presented a US-shaped plaque to Montgomery Inn’s Matula Gregory, who, in 1951, created the recipe for the signature barbeque sauce.
As a special thank you to the Cincinnati community, the Tide CleanStart was in town at a local Kroger to provide free laundry services for Cincinnati’s underprivileged community throughout the weekend. The truck will be going on next to help the victims of the Iowa floods for two weeks, and then going to Seattle to provide free laundry services to the hometown of Crystal Aikin, winner of BET’s Sunday’s Best. Tide partnered with Sunday’s Best in a media buy last fall where part of the winner’s grand prize was a Tide CleanStart truck visit to their hometown.
June 10th, 2008 | Posted By DeVries Archive
I just returned from Zambia, after three weeks building homes as a member of a Habitat for Humanity Global Village team and I’d like to share a little about my experience in hopes that I might encourage someone to put their life on hold and help people, no matter the place or what capacity it might be in.
I’d like to start by sharing that I have always had a love of Africa which includes a fascination with the history, cultures, wildlife and landscapes. I was inspired to travel to Zambia, a peaceful country in South East Africa that borders seven other countries and was previously British-ruled, because I wanted to do more than send money to help a family in desperate need of a sound structure to call home. I wanted to see first hand how people live, work and interact with family while physically helping to create a home for a family in need. While I volunteer locally with Habitat for Humanity, this was my first international trip and the adventure was humbling. I was fortunate enough to meet beautiful, spiritual and hard-working, welcoming people who immersed me in their culture and I’m so grateful for this amazing experience.
It took over 30 hours to fly from JFK to London to Lusaka, the capital of Zambia and I couldn’t have been more anxious to get there. I met my teammates in Heathrow airport, all of whom were Canadian. Once we landed at Lusaka International Airport, I thought I might explode with excitement. The customs line seemed like the longest line of my life. And then suddenly, Visa in hand, we traveled 30 minutes by bus to the building compound, a community called Tiyende Pamodz. The Africa I saw was straight from my dreams – green Acacia and Baobab trees and yellow countryside for hundreds of miles. Our arrival was very emotional for me – the village children and women surrounded our bus and greeted us with bright smiles and open arms. Everyone hugged us and held our hands. I still can’t believe the strength of the little children lifting cases of bottled water and heavy items such as our bags off the bus and carrying them into our house. I could barely snap a photo because I was shaking so much. I couldn’t believe that after wanting to be here for long that I was finally in this moment in this place.