On Tuesday, February 19, Downy and Gen Art celebrated the launch of the Downy Simple Pleasures Radiance Collection and the brand’s connection to the fashion world by hosting a cocktail reception to showcase the talent of three emerging designers, signaling the beginning of their creative journey of how fragrance inspires fashion.
This sophisticated and intimate event was held at Chelsea hot spot Earth, where fashion and beauty influencers, celebrity tastemakers and media were introduced to the Radiance Collection and saw first hand about the importance of Downy’s sponsorship of emerging talent, increasing the brand’s visibility in the fashion industry.
Throughout the evening, guests mingled and enjoyed the signature drink, the Amethystini, enjoying the hip ambiance of the Downy branded space. The event also featured a runway show of the three designer’s current collections, symbolizing the beginning their online journey with consumers in creating colorful pieces inspired by the Radiance Collection.
Supermodel Niki Taylor and TLC’s Jorge Ramon were also in the audience, witnessing first hand how Downy’s Radiance Collection scents will be the first fragrances to inspire fashion, creating a world where fragrance, fashion and fabrics live together to help women discover their inner radiance.
Click on the Photo above for more Event Photos!
- Alyson Mazzarelli – Fabric Care Team, DeVries Public Relations