February 14th, 2008 | Posted By DeVries Archive
In its seventh season, The Ecco Domani Fashion Foundation has had the most successful year ever, with a new Accessories category, a new judge added (Ken Downing of Neiman Marcus) and seven rising stars!
EDFF kicked off New York’s Fashion Week with an exclusive press-only breakfast at Barneys Fred’s Café to unveil the 2008 winners- Alexander Wang, Elise Overland, LYELL, REYES, WAYNE, Loden Dager (men’s wear) and Subversive Jewelry (accessories). Attended by The New York Times, Elle, Vogue, USA Today, WWD, EDFF judges and Ecco Domani executives, it was an intimate and exclusive affair which led to a fashion-filled week of EDFF runway shows.
To close another great fashion week and to celebrate the winners, EDFF hosted a stellar nightlife event at New York’s hottest new club, Suzie Wong’s, with spokesperson Mary Alice Stephenson of Harper’s Bazaar, celebrity guest Carmen Electra and 250 other fabulous fashionistas, press and tastemakers. With a live DJ spinning, scrumptious Asian-inspired hors d’oeuvres, a delectable signature winetail called the Ecco Modo (Pinot Grigio and cucumber) and a chic wine tote with a bottle of Ecco Domani Pinot Grigio as give-aways ─ EDFF was the talk of the town!!
Click on the photo above for more event photos!
-Min Tak, Ecco Domani Team, DeVries Public Relations
February 5th, 2008 | Posted By DeVries Archive
On Thursday, January 24th, Olay held their first ever blogger round table at DeVries. With the surge of bloggers making a strong impact on the beauty world, we knew it was crucial to meet them one-on-one and share our new product news. The round table was held at our office and attended by several of New York City’s top beauty bloggers and online beauty Web site contributors, including The Beauty of Life, Makeup Loves Me, Palacinka, Condenast’s Product Fiend, Top Button, Total Beauty and You Blog Like a Girl. We served a delicious, hot breakfast prepared by GO Catering and Olay brand manager, Dan Hamilton, presented Olay’s newest Web site service, OlayForYou.com, and product innovations in an intimate setting.
Following the presentation, the bloggers had the opportunity to ask questions and chat one-on-one with Dan. We were so pleased that some even stayed behind and checked out Olayforyou.com on laptops set up around the room. Everyone went home with a gift bag filled with the new products, press materials and a memorable memento. The feedback from the bloggers has been very positive and we will definitely be including these influencers in all our events moving forward. It’s been great seeing immediate results as several blog hits on OlayForYou.com and our newest products have been popping up all over the web!
-The Olay Team
Some more links!
Teen Scene Mag -
My Beauty Berry