Hitting the half-way point on the tour, the Vicks Comfort CAREvan rolled into Indianapolis this past weekend and was a great success! Kicking off at the Circle of Lights holiday festival on Friday night, where a line formed before we even opened, the CAREvan hosted more than 1,200 visitors, 18,000product samples were distributed, 140 family portraits were taken and nearly 30 Caring Tributes were recorded.

Local FOX TV interviewed our local pharmacist spokesperson, Winnie Landis, who was also on hand throughout the day to answer consumer’s questions about Vicks products and how to treat cold, cough and flu symptoms. The FOX segment aired on FOX 59 WXIN at 10pm (Saturday, 11/24).

Check-in next week to catch-up with the CAREvan’s visit to Atlanta.

Matt Moore, Personal Healthcare, DeVries Public Relations

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This past weekend, November 15 to 18, the Vicks Comfort CAREvan provided soothing, comforting care and warmth to people in the Cincinnati area (we had somesnow and windy conditions on our first day). We started out at BIGGS, in Mason, and rounded-out the tour stop with a three-day visit to the Christmas at Olde Springboro Village festival; where visitors were treated to free hot chocolate, chair massages, family portraits, and the opportunity to record a Caring Tribute for a chance to win the ultimate comfort getaway.

In all, more than 3,000 people visited the CAREvan and more than 11,000 product samples were distributed.

Next stop: Indianapolis. Check-in next week to see photos and to get details of the CAREvan’s visit to Indianapolis.

Matt Moore, Personal Healthcare, DeVries Public Relations

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On Saturday, November 10, DeVries officially kicked off the Vicks Comfort CAREvan – a multi-city mobile experiential tour designed to provide soothing, comforting care to families across America, just in time for cough, cold and flu season. Upon entering the CAREvan, consumers are invited to relax in a soothing message chair, have a cup of warm hot chocolate, pose for a free family portrait and record a story of comfort and care for a chance to win the ultimate comfort getaway. Free sample packs of select Vicks products were distributed and a leading pharmacist was on-site to educate consumers about the full line-up of Vicks products.

More than 5,000 people passed through the CAREvan and over 15,000 product samples were distributed in New York City alone! The tour is now on its way to Cincinnati, and then to Indianapolis, Atlanta, Phoenix, Denver and Washington DC, where it will visit retail establishments and family-friendly locations. For a complete tour line-up, or to enter the contest – please visit www.vicks.com.

In the meantime, check back every week – team members who are traveling with the Vicks Comfort CAREvan will be providing photos and stories from the road, showing how Vicks is providing comfort and care all across America.

Craig Alperowitz, Senior Vice President, Personal Healthcare, DeVries Public Relations

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